Michael Pollan The omnivore’s dilemma, 2006
“At its most basic, the story of life on earth is the competition among species to capture and store as much energy as possible, either directly from the sun, in the case of plants, or in the case of animals, by eating plants and plant eaters”. Thats how Micheal Pollan starts his quest for a search for the perfect meal. What would be a natural plate of food? Pollan explores our food chain, and concludes that in fact corn and mais have done a terrific evolutionary job, since they are the most abundant food, direct and indirect ingredients in the majority of our industrial processed foods, and as a species succeeded in having mankind working for the plant to flourish. Thats the way Pollan looks at it, turning fixed mindsets upside down.
And continues to analyse the whole chain of ingredients, visiting a range of farmers, to show that integrated farming concepts can produce more with hardly any disruption to the land, to end with a perfect meal on his plate during a dinner for friends.
In the mean time, some astonishing insight is given in that chain and market: Which in fact cant grow: There is a limit to what people can eat, and the market in the US grows in principle with one percent: the population growth. That leaves only two strategies for food industries to grow: Make us want more processed foods, which will cost more, ( and spent 10 calories of energy for 1 calorie of food) or make us eat beyond our need: “to pay a high price in the end: obesity, diabetes type 2 ,heart disease. “ Highly recommended for some insight in the food chain.